Principles of Marketing

Bus 1104-01, 9:30 - 10:45 am, MW, 1/12 - 5/12, B207

This course provides an overview of the marketing process and examines the role of government, the marketing environment, consumer behavior, and the marketing function within an enterprise. Students will learn how to develop and implement an effective marketing plan that includes identification of target markets and utilization of the appropriate marketing mix (product, price, promotion, and distribution). The course also covers essential marketing concepts and terminology such as positioning, segmentation, relationship marketing, marketing information systems, etc.

Instructor: Rusty Mitchell            

Office Phone: (651) 450-8571

Office: B-131

Office Hours: 10:15 - 11:00 and 12:15 - 1:00 Mondays and Wednesdays 

Links:      Instructor's Resume    Networking Club

         Library Business Reference    Wilson Personality Profile

Lecture Notes:

Mon., Jan. 12, 04            Introduction to Class

Wed., Jan. 14, 04            Mitchell's Story

Wed., Jan. 21, 04            Mitchell's Story, Marketing Defined,

                                        AIDA Formula, Environment

Mon., Jan. 26, 04            Marketing Cycle

Wed., Jan. 28, 04            Marketing Cycle cont. Business &
                                         Networking Club Meeting

Mon., Feb. 02, 04            Elements of the Marketing Plan

Wed., Feb. 04, 04            The Howl Thing Opportunity

Mon., Feb. 09, 04             Market Segmentation

Wed., Feb. 11, 04              Positioning, Positioning Matrix

Wed., Feb. 18, 04            Demographics

Mon., Feb. 23, 04            Decide Formula, Maslow's Hierarchy
                                        of Needs

Wed., Feb. 25, 04            Business & Networking Club Meeting

Mon., Mar. 01, 04            Marketing Intelligence, Data
                                        Management System, Primary vs.
                                        Secondary Data

Wed., Mar. 03, 04            Product Consideration, Surveys,
                                        Videos

Mon., Mar. 08, 04            Spring Break

Wed., Mar. 10, 04            Spring Break

Mon., Mar. 15, 04              What is a product, Product Benefits

Wed., Mar. 17, 04            Product Positioning, Product

                                        Development, Product Lifecycle

Mon., Mar. 22, 04            Product Success and Failure, Logistics

Wed., Mar. 24, 04            Place = Distribution

Mon., Mar. 29, 04            Retail Mix, Components of Supply
                                         Chain, Elements of Promotion

Wed., Mar. 31, 04

Mon., Apr. 05, 04            Promotion, Media List

Wed., Apr. 07, 04

Mon., Apr. 12, 04

Wed., Apr. 14, 04

Mon., Apr. 19, 04            Steps of the Sale,

Wed., Apr. 21, 04

Mon., Apr. 26, 04            Wilson Personality Profile,

Wed., Apr. 28, 04           Pricing Objectives, Price Point

Mon., May 03, 04            Demand, Supply, Equilibrium, Price

                                        Maximization verse Maximization of

                                        Loss, Elasticity, Marginal Analysis

Text Notes:

Chapters 1 through 2        Chapters 3 through 4        Chapters 5 through 6        Chapters 7 through 8        Chapters 9 through 10        Chapters 11 through 12        Chapters 13 through 14        Chapters 15 through 16        Chapters 17 through 18        Chapters 19 through 20