Wednesday, February 18, 2004

Demographics

Age, sex, education, income, class, marital status.

            All quantifiable

            (very identifiable)

Psychographics

Preferences, trends, likes, dislikes, attitudes, how we feel about and see ourselves.

Beliefs, what you value, image. (Yuppies, baby boomers, empty nesters) work ethics.

Decide Formula

Read in book for 2/23

The Science

Psychology

Sociology (peers, group behavior)

Anthropology (cultures, history, religion)

History/culture

Religion

Geography

Human Behavior

A fun quirky ever changing, moving target.